The Brooklyn-based art collective, MSCHF, has once again managed to stun its audience with a clever piece of eCommerce trickery. Following the precedent set in 2020, they’ve introduced the MSCHF Blur ₩50,000 Won Figure, a fourth installation to their mysterious Blur series.
This series has, since its inception, consistently played on customer curiosity, introducing products with obscured identities that left the audience guessing. MSCHF’s initial product, a stack of what seemed to be heavily blurred $20 bills, was a pioneer in the eCommerce performance art. It set the stage for the intrigue and surprise that is now a trademark of the Blur series.
The Mischief Blur Money Returns
Now, MSCHF has reprised the concept with their Blur ₩50,000 Won Figure, an apparent stack of ₩50,000 notes measuring 6.14 x 2.61 x 1.77 inches. However, the actual nature of the product remains a mystery until it lands in the hands of its new owners. By retaining the thrill of the unknown, the collective continues to play on their audience’s appetite for novelty and surprise.
Retailing at $35 USD, the MSCHF Blur ₩50,000 Won Figure hit the market during the Fall/Winter 2022 season. It has, since its release, garnered a substantial amount of attention due to its blurred design and the legacy of the Blur series.
MSCHF Blur Won Unboxing
The Thrill of Simply Buying
The MSCHF Won Blur website itself embodies the air of suspense and mystery that the product emanates. It teases consumers with prompts like “BUY NOW! BUT WHY NOW? BECAUSE TIME’S OUT. WHY ELSE? DON’T OVERTHINK IT. IT’S WHAT YOU’VE ALWAYS WANTED, ISN’T IT? BUYING, WITHOUT LIMITS, WITHOUT QUESTION.”
The website’s unorthodox copy, along with the product’s blurred image, plays a major role in promoting the MSCF Blur Won and creating a sense of urgency among potential buyers. The platform succeeds in presenting the act of buying as an adventure in itself. Consequently, it manages to leave an indelible impression on the minds of its viewers.
A Monetary Mirage
“A purchase is a monetary mirage until it’s in your hand,” the website further declares, adding another layer of intrigue to the entire process of buying. The message is clear: trust your instincts, and don’t shy away from taking a chance on the unknown. This daring approach has undoubtedly contributed to the Blur series’ ongoing success.
The end line is perhaps the most emblematic of the Blur ethos: “You get what you get, and you don’t get upset.” This sentiment perfectly encapsulates the bold, playful, and cryptic essence of the MSCHF Blur ₩50,000 Won Figure, reaffirming the fact that MSCHF has not only managed to preserve the legacy of the Blur series but also to enhance it.
Join the Experience on StockX
For those among you seeking to be a part of this innovative experience, there’s only one place to satiate your curiosity: StockX. The exclusive platform for purchasing the MSCHF Blur ₩50,000 Won Figure, StockX provides a unique avenue for you to dive into this thrilling art journey.
StockX, known for its dedication to providing top-tier products, has partnered with MSCHF to offer this blurred art piece. Consequently, they are one of the only places to get one of this cryptic, engaging, and visually arresting art piece that embodies the ‘daring’ spirit of contemporary eCommerce.
In purchasing the Blur ₩50,000 Won Figure from StockX, you’re not simply buying an object, but an experience, an opportunity to engage with the unknown. This isn’t just about owning a piece of art; it’s about embracing the thrilling journey that is the Blur series.
So, why wait? Head over to StockX and join the others who have taken the plunge. After all, as the MSCHF mantra goes: “You get what you get, and you don’t get upset.”
Xylo News 